iTab Engraved Medal Inserts

An Evolution in Medals

What is iTaB?

An iTaB is an engraved insert which fits neatly into the recessed box area on the back of a finisher’s medal, detailing the athlete’s name, finish time and finishing position to create a valuable, lasting memento.  iTaB is a Registered Design Protected Product.

The iTaB Program – Athlete’s View

www.itab.us.com

After the Race, athletes who ordered an iTaB at the point of registration will be sent an email directing them to www.mysportingtimes.com.

An iTaB page for your Race

Athletes will then be directed to a webpage dedicated to your Race to confirm the information to be engraved onto their iTaB (e.g. Name, Finishing Time & Position).

Offering iTaB to Your Athletes

iTaB is an innovative and exciting new service to offer your race competitors.  With the addition of an iTaB engraved Medal Insert, a Race Medal is transformed in to a personalised and timeless memento of your event.

.....every second counts.

iTaB also offers a unique revenue opportunity to the Race Director with no risk and no associated cost.

.....every athlete counts.

To ensure your race is achieving its true commercial potential it is important to consider how to position iTaB to your athletes.

The options are listed below [with expected athlete % take-up]:

• Athlete has option to purchase iTaB online at point of registration [Opt-in 30%+ / Opt-out 40%+].
• Post-race email to athletes with a direct link to a dedicated webpage on mysportingtimes.com to order iTaB   [10%+].
• Advertisement on event website / in race programme [5%+].