Blog Post

Running USA 2025

Hannah Borish • February 12, 2025

Annual Industry Conference Recap

Our team always has a great time at the annual Running USA Industry Conference, and this year was no different! Presented by Haku, the conference brought together leaders, innovators, and passionate professionals from across the running industry. It was a wonderful opportunity to connect with like-minded individuals, share best practices, and discuss the trends shaping the future of races and events. Through educational sessions, collaborative workshops, and all the moments in between, we gained valuable insights that will help us continue to elevate our products and services so you can provide your race participants the best experience possible.

This year's conference took place in Louisville, KY, and it was a wonderful place to host the event. The city’s vibrant culture, rich history, and of course world-renowned bourbon distilleries made for a perfect backdrop. We had the chance to explore local sights and enjoy the warm Southern hospitality.  We also had the honor of hosting the happy hour the last night of the conference, which was a fantastic opportunity to unwind and connect with other atendees. We were thrilled to see so many people enjoying the custom whiskey glasses we created for the occasion. Click here for a glimpse of what the glasses looked like in case you missed it.

Ready to create something special for your participants or team members?
Contact us today!


Return to Home

By Hannah Borish November 22, 2024
As the official medal sponsor for AIMS, we were honored to attend the 24th annual World Congress last week in Hanoi, Vietnam.
By Hannah Borish September 12, 2024
We are thrilled to have created the medals and merchandise for the annual Run Now Wine Later 5k in New Hope again this year! Register now before spots fill up.
By Hannah Borish July 26, 2024
At Always Advancing, we are committed to helping our clients practice safety during their events, especially for trail races. That's why we've curated a list of essential gear we can provide to keep your race participants safe and comfortable every step of the way.
By Hannah Borish July 12, 2024
It can be hard to manage serious training during these hot summer days, which is why at Always Advancing, we offer a wide range of products to help athletes train safely and stay cool. Check out the list for products your team members are sure to love!
By Hannah Borish June 27, 2024
At Always Advancing, we are committed to making the endurance community more inclusive and increasing visibility and representation for members of the LGBTQIA+ community. We believe everyone should feel proud of who they are and be able to love who they love without fear of discrimination.
Always Sustainable with Always Advancing
By Hannah Borish May 1, 2024
At Always Advancing, we're committed to practicing sustainability in every way possible, every month of the year.
Officials tried to remove Katherine Switzer at the starting line of the 1967 Boston Marathon.
By Hannah Borish March 15, 2024
Making Strides: In honor of women’s history month, let’s take a jog down memory lane and celebrate the brave and impactful women who toed the line before us.
Starting Line of the 2018 Newtown Shamrock Shuffle
By Hannah Borish March 8, 2024
We are just one week away from the 2024 Newtown Shamrock Shuffle! Sign up now before it's too late!
By Hannah Borish February 23, 2024
At Always Advancing, we understand that organizing a race is no small feat. From the meticulous planning to the execution, we recognize the effort it takes to make every detail fall into place. That’s why we’re committed to alleviating some of that pressure and ensuring your event stands out from the rest; we have recently released several new products and features that will elevate the experience of your next event.
September 8, 2020
Always Advancing is Proud to Produce 2020's Iconic Finisher Medal.
More Posts
Share by: