San Luis Obispo 5th Anniversary Collectable Cowbell Finisher Medal
Michael Lanctot • June 1, 2016
The San Luis Obispo Marathon, Half Marathon + 5K presented by LeftLaneSports.com has released a collectible finisher medal for its 5th anniversary event edition. Since its inaugural year in 2012, the event has given real cowbell medals to the top male and female finishers, celebrating San Luis Obispo’s rich farming culture. All finishers in the Marathon and Half Marathon will receive this unique, exclusive ringing cowbell medal. The San Luis Obispo running tradition produced by Race SLO , the Central Coast’s largest running event with 4,000 participants, will be held on April 30-May 1 in Endurance Town USA. Read more here.
Our 5th anniversary cowbell medal is truly something special, and Always Advancing created this beautiful, collectible medal that we look forward to presenting to all our Marathon and Half Marathon finishers as a reward for their dedication, hard work and achievement. This year’s theme of ‘MORE COWBELL’ was chosen to exemplify the pure joy and pride our Race SLO community has for this annual family fitness weekend of races
Samantha Pruitt, Race SLO Founder & CEO
Our team had a great time at the 2025 Running USA conference, connecting with other industry leaders and gaining valuable insights.
As the official medal sponsor for AIMS, we were honored to attend the 24th annual World Congress last week in Hanoi, Vietnam.
We are thrilled to have created the medals and merchandise for the annual Run Now Wine Later 5k in New Hope again this year! Register now before spots fill up.
At Always Advancing, we are committed to helping our clients practice safety during their events, especially for trail races. That's why we've curated a list of essential gear we can provide to keep your race participants safe and comfortable every step of the way.
It can be hard to manage serious training during these hot summer days, which is why at Always Advancing, we offer a wide range of products to help athletes train safely and stay cool. Check out the list for products your team members are sure to love!
At Always Advancing, we are committed to making the endurance community more inclusive and increasing visibility and representation for members of the LGBTQIA+ community. We believe everyone should feel proud of who they are and be able to love who they love without fear of discrimination.
At Always Advancing, we're committed to practicing sustainability in every way possible, every month of the year.
Making Strides: In honor of women’s history month, let’s take a jog down memory lane and celebrate the brave and impactful women who toed the line before us.
We are just one week away from the 2024 Newtown Shamrock Shuffle! Sign up now before it's too late!
At Always Advancing, we understand that organizing a race is no small feat. From the meticulous planning to the execution, we recognize the effort it takes to make every detail fall into place. That’s why we’re committed to alleviating some of that pressure and ensuring your event stands out from the rest; we have recently released several new products and features that will elevate the experience of your next event.